Lead Generation is the action or process of identifying, attracting and converting ‘suspects’ and ‘prospects’ into leads. Leads are potential customers who have expressed some interest in your products or company and have provided information that you can use to follow up with. Generating a steady flow of new leads to fill your pipeline is a crucial part of developing a profitable business. Yet despite this, only 1 in 10 marketers say that their lead generation efforts are highly efficient and effective.
A survey by HubSpot in 2018 showed that 61% of marketers said that generating traffic and leads was their top challenge, with 85% of B2B marketers saying that lead generation was their most important marketing goal.
But what about the 10%~ of start-ups that are experiencing large success and rapid growth? What are they doing to fill their pipeline with highly qualified prospects who are ready to purchase their products?
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